I will be in Rio de Janeiro for the next couple of months - so wish me luck! I will be studying while I am here and hopefully finding that lit sparkle that we all need in our daily lives. I want to shift my career path into a new direction and feel connected with something bigger. I want to learn, to grow and to reinvent who I am as a designer. I want to be in love with a project in a way that motivates me to go beyond the normal standards of being just great and actually making it extraordinary. Because at the end of the day 'being just great' will never be enough...
So speaking about following your heart and about Rio de Janeiro and about extraordinary projects... the 2016 Summer Olympics will be hosted in Rio - the very first edition held in South America! In order to create the logo and identity system of the big event 139 local design agencies were developing and pitching their proposals. The well deserved winner was the carioca office called Tatil Design (check their website here).
Their challenge was to design a symbol that would translate to the whole world the passion and transformation of our city and our country. An innovative symbol that would represent our welcoming personalities and our lifestyle. The tridimensional hug is pretty awesome!
Watch their video with their inspirations and design process - is pretty amazing!
Have you found your sparkle?
source: blog Adoro